A New DVD Format War

In Association With Amazon.ca

By Roger Faraway

 

 

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Just when you thought it was safe to buy a nice new all-singing
all dancing DVD player/recorder, along comes a new format war to
add to an already confusing marketplace.

Once the original DVD standard settled down, DVD players quickly
became one of the most successful consumer items of all time.
The new format revitalised the home entertainment market, and
hardware manufacturers benefited both directly and indirectly,
as enthusiasts clamoured to buy bigger and better televisions
and sound equipment to get the best from their new DVD players.

Then came recordable DVD, but the problem, as is so often the
case, was that there were a number of different recording
standards, all of them incompatible. It was just like Betamax
versus VHS all over again. Now low-cost multi-format recorders
supporting all the standards are hitting the streets, the
recording problem is becoming less of an issue, and so one could
be forgiven for thinking that’s the end of the format wars.

But technology has a habit of advancing at a relentless pace,
and now a new battle is set to commence. The hi-tech companies
are fighting it out to establish the standard for
next-generation “high capacity” DVDs. Higher capacities will
allow for even better picture and sound quality than the
existing standard, and will become more popular as high
definition televisions really start to take off.

There are two competing high capacity DVD technologies, HD-DVD
(High Definition DVD) and Blu-Ray. HD-DVD works by using
multiple layers on a single disk, and its main advantage is its
low production costs. Blu-Ray is technically superior – it uses
blue laser light instead of the red light used by existing
players. This blue light has a smaller wavelength, and so the
pits that it creates on the surface of the DVD to encode the
data, are smaller. Smaller pits means more pits in the same
space, which means higher capacity. Blu-Ray can store more
information than HD-DVD, but presently is more expensive to
implement. When Blu-Ray is combined with the multi-layering
technology behind the competing format, it will see capacities
rise to as much as 200 Gigabytes. Existing DVDs hold only 4.7
Gigabytes.

The battle will most likely be won by the format that gets the
most support from the big Hollywood studios – nobody is going to
opt for a DVD standard with a small catalogue of titles. With
Blu-Ray being backed by the likes of Hitachi, HP, and Sony (who
own MGM studios), it would appear to have the edge. Hollywood
however, is remaining non-committal, afraid of backing a losing
horse. For now then at least, the formats are caught in
something of a chicken-and-egg situation. As has been the case
so many times in the past, only time will tell which format will
come out on top.

About the author:
Roger Faraway is the Technical Director at
www.dvdgopher.co.uk - a popular site offering more than
25,000 DVD titles and a large selection of DVD hardware.


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